A fresh look to support Arc'teryx communications: blog, newsroom & film.
The goal of this project was to bring the Arc’teryx blog in line with other big brands, strategically and visually, while better reflecting their own brand ecosystem.
With the foundation of a content strategy, I dove into a competitive review and best practices audit to uncover what was working, what wasn't and what could be adopted to make the experience distinctly Arc'teryx's. I created a deck with a series of clear and actionable items from both a content and design perspective. Afterwards I conducted a design discovery where I dove into website requirements, minor sitemapping and visual moodboarding.
During wireframing, I improved the previous structure by consolidating content categories, revamping up the meganav and general navigation. I came up with multiple high fidelity concepts while working alongside the developers to ensure a smooth experience for users. The result was an exciting new space to support authentic storytelling.
Matthew Johnson, Creative Director
Ollie Warman, Design Manager
