A warm brand identity for Indigenous change-makers.
Eric Brodt and Amanda Bruegl are two Native American doctors, and keynote speakers, focused on tribal healthcare, community engagement, health workforce development and women’s cancer prevention. The team needed a name plus visual world for their new joint consultancy business. Meet Daybreak Collective, a hopeful name and refreshing identity that focuses on how the business illuminates new approaches to serving Indigenous healthcare and an updated Squarespace landing page to launch their business.
During a design discovery session with the client we heard their affinity to light and warmth, they gravitated towards an image of a rising sun. The logo and design system took direct inspiration from rays of light breaking over a horizon.
We created the information architecture, wireframes, design concepts and final Squarespace website fully live and ready to use.
We armed the client with an art direction deck for their new headshots and brand photography.
Ollie Warman, Design Manager
